“Every generation throws a hero up the pop charts.”
– Paul Simon
If anyone ever doubts the cost-effectiveness of a well-executed strategic public relations program, just refer them to this piece from The Washington Post. From attending local funerals and interviews with Alaskan radio stations to the number two spot on the Republican ticket – in less than a year. For $31,000.
Like her or not, Sarah Palin’s story is a flat-out amazing illustration of the power of personality and public relations.