“I can’t live if living is without you.”
– Harry Nilsson
Seeing this story in The New York Times about President-elect Obama’s desire (read: urgent need) to keep hold of his treasured Blackberry reminded me of that old joke about the differences among marketing, advertising and public relations.
You’re a woman and you see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed.” That’s Marketing.
You’re at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.” That’s Advertising.
You’re at a party and see a handsome guy. He walks up to you and says, “I hear you’re fantastic in bed.” That’s Public Relations.
When the President-elect tells the world he can’t live without your product, That’s Priceless Public Relations.
1.22.09 Update: Yet more priceless public relations and brand boost. Obama wins argument.