February 2010


“Dig it.”
– Lennon/McCartney

Why don’t teens use Twitter?

Apparently because it’s lame, their friends don’t use it, they don’t understand it and it doesn’t help them do anything. That pretty much sums it up.

The question then is what implications do these findings hold for the future of Twitter and, in particular, marketing and business generation on Twitter? Well, while nothing — especially anything involving the Web — is ever crystal clear, one can be pretty certain that unless Twitter radically changes their business model and/or value proposition, it may not have a particularly healthy long-term future with this demographic.

Which, of course, can be just fine. As TechCrunch notes, the conclusion one can draw from these findings is “both obvious and heretical . . . maybe Twitter isn’t for everyone.”

And that points to one of the underlying rules of public relations and marketing — select the most appropriate channel for each specific audience. One size does not and will not fit all. If you think otherwise, then I’d suggest you redirect the budget you’ve assigned to the project. Buy a shovel instead, dig a hole in your backyard and toss money in it. Your efforts will likely be just as productive.

Talk about a blinding glimpse of the obvious.

Posted via web from Finding the Rhythm

“It’s a matter of trust.”
– Billy Joel

He'll be back

I really, really like this post from @mashable (Greg Ferenstein) about how to build trust in the world of social media.   As the article accurately points out, the rules — while certainly related to the non-digital world — are somewhat different in the Web 2.0 world (gosh, is anybody still using that term?).  The videos from Gov. Schwarzeneggar (thanking Twitterers) and Domino’s CEO (apologizing for the YouTube fiasco) are perfect examples of the article’s main thrust regarding authenticity, credibility and effectiveness.Ferenstein draws on the work of Professor Judy Olson, an expert in the psychology of trust, and applies lessons from that research to today’s digital conversation landscape.  Read this section of his article with Twitter, Facebook and YouTube in mind and see what bubbles to the surface:

People are willing to pass judgment, with or without good information. Where examples of one’s competence or reputation are lacking, people will construct whole profiles of another’s personality from what little information is available.

And, as Ferenstein points out, the keys to credibility in today’s communication environment are not far from our grasp:

Few, if any, educational institutes teach the art of proper digital communication. Most of us have simply made up an impromptu strategy and crossed our fingers in the hopes that disaster doesn’t strike. With a bit of help from our friends in the fields of psychology and information technology, we can apply the age-old intuitions of face-to-face conversation to whatever advances in technology come our way. [emphasis added]

When public relations is practiced correctly, it is an amalgam of communication theory, marketing, business, economics, psychology, political science, sociology, literature, history, science and a host of other disciplines.  Well-read practitioners who are students of human behavior and psychology hold the keys to the social media kingdom in their hands if they give themselves permission to let go of biases and stereotypes.

For anyone in the public relations business — especially the crisis communications field — this article is a must-read and one that is worth pondering.

Posted via web originally from Finding the Rhythm

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Very clearly, this is something that needs to be as much of a priority — if not a higher priority — than preparing for a conventional war or terrorist attack. A major attack, which is not a far-fetched possibility at all, could literally bring the government and virtually every business, school and hospital to a standstill. Not good. Let’s hope the powers-that-be recognize this and can generate the political momentum to take immediate steps to do what we can to prevent such an outcome.

Let’s also hope that this doesn’t become a partisan issue as pretty much everything else in D.C. these days. We as a country cannot afford the luxury of playing political chicken with this oncoming train.

Posted via web from Finding the Rhythm

If anyone today still doubts that the world of communication has changed in the past 24 months, this heartbreaking story will demonstrate what no blog post, Webinar or Twitter feed can.

Tragic only begins to describe it. My thoughts and prayers go out to his family and friends.

Posted via web from Finding the Rhythm

Would that I were this clever, indeed. Bravo, Todd Mintz!

Posted via web from Finding the Rhythm

“Talkin’ bout my generation.”
– Pete Townshend

Captain Jean-Luc Picard

We may not yet be at the time when we can all be Captain Jean-Luc Picard’s and get a cup of “Tea, hot, Earl Gray” simply by speaking to our MacBooks, but good gosh we are on our way. A new app from Siri, Siri Assistant, will make dinner reservations, order a cab and a whole lot more — all at your spoken request. Built for the iPhone 3Gs, this puppy — and mind you, this is available for free in the App Store right now — uses voice recognition technology (as @Mashable says, think Dragon Dictation) to translate your words into not only text, but action.

Come to think of it, I think I may have that cup of tea after all . . .

Posted via web from Finding the Rhythm

While ManCrunch and GoDaddy most certainly are reveling in the furor that has erupted over these CBS-rejected ads (and the thousands upon thousands of Web views via Twitter, FF, FB, YouTube and the rest), the fact is CBS is standing on exceptionally thin ice in rejecting them. Given the abortion ad it accepted and the sophomoric ads that regularly air during the Super Bowl (think GoDaddy’s courtroom ad, Bud Light’s punches to the groin and guys in chairs getting thrown out of windows not to mention the Snickers ad cited in this post), CBS has some moxie rejecting these.

Perhaps Arlo Guthrie put it best in the seminal “Alice’s Restaurant” when he recounted the tale of standing up to the draft officer who ordered him to sit on the “Group W” bench:

“Sargeant, you got a lot of damn gall. I mean, I mean, I’m sitting here, I’m sitting here on the Group W bench, because you want to know if I’m moral enough to join the Army, burn women, huts, children and villages after being a litterbug.”

CBS, you’ve got a lot of damn gall . . .

Posted via web from Finding the Rhythm