January 2010


Some really good advice here for entrepreneurs. As 50 may be overwhelming, I suggest selecting about a dozen or so and keeping them in front of you as you’re building your business.

Posted via web from Finding the Rhythm

Well, let’s put it this way, folks. These chimps certainly couldn’t do much worse than most of what Hollywood pumps out these days. And the camera angles and acting would certainly be more inventive and engaging for sure . . .

Posted via web from Finding the Rhythm

In the wake of The New York Times’ announcing its intent to begin charging for content next year, this interview on Fox Business News illuminates a number of the key issues and the development of a new business model for print media.  Worth the click.

Posted via email from Finding the Rhythm

I had the pleasure of spending the day with some of the brightest and most talented leaders in the public relations industry today.  As a member of the Executive Committee of the Counselors Academy of PRSA, I have the distinct honor and privilege of sitting around the table (and around the bar last night) with some of the best public relations strategists and business people I’ve had the pleasure to meet.  While they hail from a variety of practice settings, specialty areas and locations around the continent, they share a number of common characteristics — they are all insightful counselors, successful business owners and principals and all-around good people.  Perhaps the most important trait they share, though, is a burning desire to give back not only to the profession as a whole but to individuals practitioners who comprise it.This hit home when I reflected on the past three months of my career.  When my previous employer, The Catevo Group, shut its doors on Friday, November 13 this past year (and yes, closing on Friday the 13th was ridiculously ironic), I was able to tell my clients that I would open for business and ready to serve them on the following Monday in large measure because of my years in the Academy.  Over the past decade, I’ve been fortunate in being able to interact with and learn from smart people who founded, managed and sold successful counseling firms.  And while I knew I had picked up great tips for client service, new business development and the like from CA’s Spring Conferences and e-Group, I don’t think I had truly processed how much knowledge I had absorbed about how to be a successful entrepreneur from the start.  Since Catevo dissolved, my partner and I have established our firm, Forge Communications (www.forgecommunications.com), and quickly built a strong presence in our market and with our clients (seven at last count).  That would not have been possible without my experience in Counselors Academy.

If you’re looking to build your current agency — or you want to be sure that you’re ready, willing and able to build a successful agency at the drop of a hat — I strongly advise you to join Counselors Academy (www.counselors.org).  It’s true, folks; membership has its privileges.

Posted via email from Finding the Rhythm

If you have any interest in the marketing and social media field, this article from Social Media Examiner is a must-read.  It reports on a major research study by MarketingProfs that uncovered key data and trends in how various social media channels are being used in marketing communication efforts.  I can’t recommend this article or SocialMediaExaminer enough.  If SME is not on your daily RSS feed or regular blog check, it needs to be.

“It’s a small world, after all.”
– Robert and Richard Sherman

We knew it all along

In business, “Thinking Big” is an imperative.  We celebrate “big thinkers” and avoid “small minds” like last year’s fruitcake.  But the “size = quality” equation doesn’t always work in public relations where it’s often more effective – cost-wise and results-wise – to narrow one’s focus.

From newspapers, magazines and newsletters to blogs, e-zines, Twitter and satellite radio, the potential ways to reach stakeholders are multiplying almost as fast as the spam choking your Inbox.  But as the number of channel choices goes up, the effectiveness of any single channel goes down – and fast.

Fact is, the days of a monolithic culture are gone.  Don’t believe it?  Ask a 10-year-old to identify any two of the following:  the Fonz, Uncle Miltie, Johnny Carson or Walter Cronkite.  Without a case of DVDs or TV Land, the chance of that kid knowing these towering icons is less than K-Fed’s chance of winning the Nobel Peace Prize.  While still influential, mass media channels are growing less powerful as singular communications tools every day.

To connect with stakeholders today, think small.  In a fragmented world brimming with communications clutter, eschew shotguns scattering data (and money…) in favor of rifles that hit targets with laser-like precision.  Need to reach medical specialists?  Skip the national news release and order a generous helping of targeted journal articles with a side order of professional association newsletters.  Need to talk with neighbors?  Hold a coffee klatch instead of a news conference.  Want to get input from teens on a new product?  Implement a mobile market research program and leave the Facebook posts, e-mail blasts and magazine contests to the dustbin of history.

Choose the right tool for the job.  Remember:  a bigger hammer does not make a better house.

As a long-time Dallas Cowboys hater — like back to the days of Tom Landry, Roger Staubach and “God’s window” stadium — this is a pleasure to post . . .

Posted via web from Forge Ahead