“I can’t live if living is without you.”
– Harry Nilsson

Obama's tether to the outside world

Obama's tether to the outside world

Seeing this story in The New York Times about President-elect Obama’s desire (read: urgent need) to keep hold of his treasured Blackberry reminded me of that old joke about the differences among marketing, advertising and public relations.

You’re a woman and you see a handsome guy at a party.  You go up to him and say, “I’m fantastic in bed.”  That’s Marketing.

You’re at a party with a bunch of friends and see a handsome guy.  One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.”  That’s Advertising.

You’re at a party and see a handsome guy. He walks up to you and says, “I hear you’re fantastic in bed.”  That’s Public Relations.

When the President-elect tells the world he can’t live without your product, That’s Priceless Public Relations.

1.22.09 Update:  Yet more priceless public relations and brand boost.  Obama wins argument.

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