“Got to be good,
Don’t you understand?
Raise your hand,
Hey, hey, hey
Raise your hand,
Right here, right now, babe.”
– Bruce Springsteen (Floyd, Cropper, Isbel)
Armpit Advertising

As we’re already exposed to more than 3,000 messages a day everywhere from napkins and gas pumps to Segways and urinals (always a favorite . . .), perhaps this newest advertising tactic shouldn’t be such a surprise. But it is tasteless and, at least from BGO’s perspective, waaaaaay over the line.

What’s next — ads on jock straps and bras?