Some really good advice here for entrepreneurs. As 50 may be overwhelming, I suggest selecting about a dozen or so and keeping them in front of you as you’re building your business.
January 31, 2010
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January 29, 2010
Well, let’s put it this way, folks. These chimps certainly couldn’t do much worse than most of what Hollywood pumps out these days. And the camera angles and acting would certainly be more inventive and engaging for sure . . .
January 25, 2010
January 23, 2010
If you’re looking to build your current agency — or you want to be sure that you’re ready, willing and able to build a successful agency at the drop of a hat — I strongly advise you to join Counselors Academy (www.counselors.org). It’s true, folks; membership has its privileges.
January 18, 2010
If you have any interest in the marketing and social media field, this article from Social Media Examiner is a must-read. It reports on a major research study by MarketingProfs that uncovered key data and trends in how various social media channels are being used in marketing communication efforts. I can’t recommend this article or SocialMediaExaminer enough. If SME is not on your daily RSS feed or regular blog check, it needs to be.
January 17, 2010
“It’s a small world, after all.”
- Robert and Richard Sherman
In business, “Thinking Big” is an imperative. We celebrate “big thinkers” and avoid “small minds” like last year’s fruitcake. But the “size = quality” equation doesn’t always work in public relations where it’s often more effective – cost-wise and results-wise – to narrow one’s focus.
From newspapers, magazines and newsletters to blogs, e-zines, Twitter and satellite radio, the potential ways to reach stakeholders are multiplying almost as fast as the spam choking your Inbox. But as the number of channel choices goes up, the effectiveness of any single channel goes down – and fast.
Fact is, the days of a monolithic culture are gone. Don’t believe it? Ask a 10-year-old to identify any two of the following: the Fonz, Uncle Miltie, Johnny Carson or Walter Cronkite. Without a case of DVDs or TV Land, the chance of that kid knowing these towering icons is less than K-Fed’s chance of winning the Nobel Peace Prize. While still influential, mass media channels are growing less powerful as singular communications tools every day.
To connect with stakeholders today, think small. In a fragmented world brimming with communications clutter, eschew shotguns scattering data (and money…) in favor of rifles that hit targets with laser-like precision. Need to reach medical specialists? Skip the national news release and order a generous helping of targeted journal articles with a side order of professional association newsletters. Need to talk with neighbors? Hold a coffee klatch instead of a news conference. Want to get input from teens on a new product? Implement a mobile market research program and leave the Facebook posts, e-mail blasts and magazine contests to the dustbin of history.
Choose the right tool for the job. Remember: a bigger hammer does not make a better house.
January 17, 2010
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